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Articles

The Gift-Card Economy

This is a longer read, but worth it. This great piece covers some major interesting points about the world of gift cards. From human behavior to the tactics companies use to make money off of consumers like us, this article gives a lot of great insight from some very interesting people.

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Holiday Gift Card Bonuses

This article covers a really cool and underrated money saving tool - taking advantage of gift card promos that companies offer from time to time. It's really hard to find all of that info in one place, and this article does a great job of doing that for us. They apparently update this towards the holiday season, but check it out now to get a good idea of what to be on the lookout for.

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What to Do With All Those Gift Cards You Just Got

Check out this great article that covers several different ways you can get some value out of your unused gift cards. From re-gifting to selling, it even covers a way to get rid of your unused gift cards that might just make you feel good inside.

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2016s Best Gift Cards

This is a great breakdown that ranks gift cards from different retailers to help make gift card buying a little easier. There is a great table inside with scoring for things from popularity to resale value. Check out this guide, especially around the holidays, for some great info to help you get the best bang for your buck.

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News

When It Comes to Paying, Nearly Half of Americans Reach for Gift Cards

This cool article comes from a provider and shows the high portion of consumers that use newer digital and pre-paid payment methods. What is even more interesting is that the older methods seem to be declining. Check out the numbers in this article to get some insight into how people are paying for the things they love.

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Why Small Businesses Should Include Gift Cards In Their Marketing Strategy

This is a great read especially for small business owners. The article covers everything from reaching more customers with your brand to positioning your small business to take advantage of major gifting occasions. Take some notes and maybe you can use gift cards as a tool to grow your small business.

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Get $300 gift card at Target with iPhone upgrade

Target is offering a great special on iPhones for new customers with on of 3 different carriers. Act fast though, the $300 Target Gift Card you get is only available for a week.

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Digital Gift Card Popularity Grows

This article highlights a growing trend we love: digital and mobile gift card interest. Check out the details to see the crazy high number of consumers who have purchased gift cards through digital/mobile channels. Especially take note of the high rate of interest in younger demographics. If you are a business owner or are in a position to utilize digital/mobile gift cards for your brand, take a minute to check out this article.

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